Role
Co-founder · Product & Design
An AI photo coach that lives behind your viewfinder.
Shotfit is an iOS app that uses on-device vision and a small instruction-tuned model to coach casual photographers in real time — composition cues, light reading, and a single suggestion per frame. I led product and design from idea to App Store.
Idea
Most casual photographers know the feeling: the photo on the screen looks worse than the moment in front of you. Shotfit asks why — and offers one small, actionable cue. Not a tutorial, not a filter. A whisper from someone who knows.
A coach in the viewfinder, not a critic in the camera roll.
Solution
Three screens, one quiet gesture.
Capture, review, improve: the three parts of the core loop.
Step 01 · Capture
A live cue in the frame.
On-device vision reads the scene and surfaces a single composition or light suggestion — never more than one at a time, so it guides instead of nags.
Step 02 · Review
One honest score per shot.
Right after the shutter, a quick read on what worked and the one thing to try next time. Specific, forgiving, and quick to dismiss.
Step 03 · Improve
A skill arc that builds.
Weekly progress turns scattered snapshots into a visible learning curve — the quiet reward that keeps people shooting.
Screens
Inside the app.
More of the shipped app, and its landing page.
Outcomes
0 → 1
Founded, designed and built end-to-end.
On-device
Real-time vision + a small instruction-tuned model.
1 cue
One actionable suggestion per frame — no clutter.
iOS
Shipped to the App Store.
The hardest design decision wasn't what to show — it was everything I chose not to show. Restraint was the product.
Akif Yaldır — Co-founder